You have a Facebook Profile Page, but how do you build a Fan Page?
Facebook is a part of our everyday lives, and once you understand how it works you’ll be able to see how you can use Facebook to market your business. Social networking sites like Facebook draw a hugely loyal fan base, which can be a real boon to any business. If you can manage to get a loyal fan base on Facebook for your business, you’ll be in good shape for success. Twenty percent of fans will come back to your page more than once, the highest return rate of any social networking site. That’s a great news for your home business!
Creating a loyal fan base is a bit of a challenge and it can seem very daunting if you’ve never embarked on Facebook marketing before. All you really need to know is how to promote your Facebook page effectively. It is different than just working with your profile page and it is more challenging… at least on the surface.
Here are a few tips to get you started building a fan base on FB:
People love to get something for free, or at least feel like they are getting a little something extra. Capitalize on that reality by offering your fans something extra. Coupons, discounts on products or services, or even prizes or draws for joining your Facebook page are great ways to encourage membership. The truly beautiful part of all of this is that it is you that will really be benefitting!
There’s a reason your Facebook fans can leave you messages, start and respond to discussion topics, and post on your wall. Facebook is all about communication and interaction. Pay attention to your fans’ feedback and adjust your marketing strategy to match what your fans say they want. Don’t ignore their wants and needs or you’ll quickly see them drop off your of your fans list.
It’s a great idea to get your fans talking, too. Ask questions, send out polls or surveys, comment on discussions – all of this will get people talking and let them know you’re listening, too. You’ll create more marketing opportunities, inspire more feedback and open the lines of customer service communication.
Use the tools already built into FaceBook.
To keep your Facebook marketing campaign moving forward and fresh, always remember to use all of the tools Facebook offers you. Send messages, post interesting links, upload videos…whatever it takes to keep your business fresh in the minds of your supporters.
Join my team and pimp out your Fan Page:
This week I will be launching a Fan Page mini Boot camp. I will be sending my team a series of video tips to help you start, marketing, and get the most from a Fan Page. Want in on the training;just join my team on my fan page. It is quick and easy, and free. Just go to my Face Book Fan Page and join the the team in the blow on the welcome page. I will start sending you the info this week!
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{ 2 comments… read them below or add one }
Having a fan page on facebook is very beneficial. I came to know about the advantages of a fan page through some bloggers. We all have preferences so I use to prefer twitter more than facebook though I use FB as well but after coming to know about fan page facebook has become more interesting. I learned some more details from this post.
Glad I could help inspire you to get more into FB fan pages…. they are great!